Ambiance or lifestyle images are very important to the marketing efforts of any hotel or resort. It is ambiance that sells the destination once all the other questions have been answered. It is warm congenial images that close the mental deal every potential client arrives at when they make that final selection. It is also the elusive ambiance that every hospitality worker the world over seeks to create within their establishment. This is one of the photographers most difficult tasks to capture, and one of the most rewarding.