When displaying rooms wide angle lenses, with their inherent distortions, send the wrong signals to a potential guest. Even when such images do not attempt to distort reality todays travelers subconsciously believe they are presenting a false impression. In order to over come this tendency we developed a new technique for presenting accommodations. We call this effect " Wide Screen Reality". It took us years to develop, but the results are well worth that effort. As one observer said, " It's as if the walls were removed so you could photograph that room".