The theme of these social marketing posters for PSI, Tanzania was "Everyday People". The idea was to show happy normal everyday people who used condoms for Aids prevention and family planning. They may seem a bit childish, but these posters were very popular in the rural areas where tastes, at that time, were not so sophisticated. Back

PSI, Population services International, Social marketing, Tanzania, awareness, Poster, Shane Granger, Meggi Macoun, Vega, specialized photography, United nations children’s educational fund, Historical sailing Vessel VEGA, Hotel and Resort advertising, promotional support, USAID, Sailing ships, square rig, volunteer sailing, resort photography, Hotel photography, United Nations, UNICEF, instant community feed back techniques, Digital imaging, village and community feed back, text development for programs and projects, global warming, support, Academy for educational development, Environment, aid and development, aid, development, Egypt, Mongolia, NGO, Menai Bay, Traffic, , Syria, development, aid, Academy for Educational Development, Egypt, SIGN, Safe Injection, WHO, Ghana, Trachoma, ITI, BBC, Program support