About these notes

Welcome to the club

Welcome to the wonderful world of advertising

About Critical Mass

About Inertia and Habit

Chaos By committee

Creditability

Finding a Photographer

Get to know your targets

Hard Science & Soft Sell

Hiring and getting results

Looking for a Printer

Of Noise and Change

Planning Check List

Planning a Strategy

Power to the People

Road Testing Your Ideas

Talking of Pictures

Target Audience

The Knowledge Myth

The “Professor Pedant” syndrome

What is a Graphic Designer

What is the Media

What makes a person change

Who Needs A Strategy