Mongolia, SIGN, Safe Injection, WHO, United Nations, UNICEF, Social marketing, public health, awareness

This was the first time a cooperation was established between medical and traditional science to carry an important medical message. All agreed that this man was the best voice for it. He is the Kamba Lama, of the Buddhist faith. If you look carefully you will notice several of the monks appear several times in this image. This poster was also the first health poster to use the traditional Mongolian script. There are no fonts for this script so each line had to be hand painted and then photographed for placement. That detail meant many rural peoples could read the poster.

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